I’ve always associated Jimmy Choo with red carpets and fairy-tale sparkle—think Angelababy’s 2000-million-dollar Cinderella heels covered in 7000 Swarovski crystals, that were the first of their kind in the world. Beautiful, yes, but always a little too “princess” for my taste. I’m the kind of girl who wears sneakers to fancy dinners, who thinks a veil is just extra fabric, and who never wanted her wedding look to feel like a costume. So when I heard Jimmy Choo was doing a bridal campaign with Gabbriette, I was intrigued—here’s a brand known for over-the-top bridal glamour, partnering with a model who’s the epitome of cool: messy hair, bold brows, and a vibe that says “I dress for me, not for anyone else.” And let me tell you, the result? It’s everything I didn’t know I needed. Jimmy Choo didn’t just make bridal shoes and pieces for the fairy-tale bride; they made them for the cool girls—thanks to Gabbriette, who turns “bridal” on its head and makes it feel effortless, edgy, and totally unapologetic. This isn’t your grandma’s bridal style; it’s Jimmy Choo’s cool girl take, and it’s a game-changer.
First, let’s talk about Gabbriette—she’s the perfect face for this reimagined bridal vision, and not just because she’s stunning. There’s something about her that feels real, unpolished in the best way—no perfectly coiffed hair, no overdone makeup, just that quiet confidence that cool girls exude. In the campaign shots, she’s not posing like a traditional bride; she’s leaning against a wall, hair tousled like she just rolled out of bed, wearing a sleek slip dress and Jimmy Choo’s iconic pointed heels, but with a leather jacket slung over her shoulders. She’s laughing, she’s relaxed, she’s not trying to be “perfect”—and that’s exactly why it works. Gabbriette doesn’t just model the pieces; she makes them feel like they belong to a real girl, the kind who would wear her bridal heels to a post-wedding brunch, or pair her bridal clutch with jeans the next weekend. She’s the anti-bride, in the best way—proof that you can be a bride and still keep your cool.
Now, let’s get to the star of the show: Jimmy Choo’s bridal collection, reimagined for the cool girl. We all know Jimmy Choo does sparkle better than anyone—their classic bridal shoes are covered in crystals, satin, and all the glitz you’d expect from a red-carpet favorite. But this time, they’re dialing back the “princess” and cranking up the “cool.” Think sleek, pointed-toe pumps in ivory satin, but with a low block heel instead of a sky-high stiletto (so you can dance all night without breaking your feet). There are strappy sandals with delicate crystal detailing, but not so many that they feel over-the-top—just a subtle glow that catches the light. And then there are the clutches: tiny, sleek, and covered in a soft metallic sheen, perfect for holding your lipstick and wedding band, but also cute enough to carry to a date night months later. Jimmy Choo hasn’t lost its signature glamour; they’ve just made it feel more approachable, more “you.”
What I love most is that this collection isn’t just about shoes—though let’s be real, the shoes are the star. Jimmy Choo paired their bridal footwear with cool, minimalist bridal separates that fit Gabbriette’s vibe perfectly: a cropped ivory blazer, a flowy slip dress with a high slit, a tailored jumpsuit that’s equal parts chic and comfortable. No frills, no tulle, no lace overload—just pieces that feel like they’re from your everyday wardrobe, but elevated enough for your wedding day. I can picture a cool girl wearing Jimmy Choo’s crystal-embellished flats (yes, flats!) with a tailored bridal suit for a courthouse ceremony, or pairing their strappy satin heels with a short, flowy dress for a backyard elopement. It’s bridal style that doesn’t box you in—you can mix and match, dress it up or down, and most importantly, feel like yourself.
Let’s be real—cool girls don’t want to wear something that feels like it’s “for a bride.” We want pieces that we can wear again, that don’t feel like a one-and-done investment. And Jimmy Choo gets that. Their bridal shoes aren’t just for your wedding day; they’re for date nights, work events, and girls’ nights out. The clutches can be paired with jeans and a blouse, the blazers with a tee and sneakers. It’s fashion with purpose, which is exactly what cool girls care about. Unlike the over-the-top Cinderella heels that are beautiful but impractical, these pieces are designed to be loved long after the big day—just like Gabbriette’s vibe, which is timeless, not trendy.
Another thing that makes this campaign feel so cool? It’s not trying too hard. Jimmy Choo didn’t force Gabbriette to be someone she’s not—they let her be her, messy hair and all. The campaign shots are soft and sunlit, not overproduced; the styling is effortless, not stiff. It feels like a behind-the-scenes moment, not a polished ad. Gabbriette wears red lipstick with her ivory dress, skips the veil, and even goes barefoot in some shots—proving that bridal style doesn’t have to follow any rules. It’s a reminder that the best bridal look is the one that feels like *you*, whether that’s sparkly heels and a leather jacket or flats and a jumpsuit.
I used to think Jimmy Choo was just for the fairy-tale brides, the ones who wanted to feel like Cinderella on their wedding day. But Gabbriette changed that for me. She’s shown that Jimmy Choo can be cool, can be effortless, can be for the girls who don’t want to conform to what a “bride” is supposed to look like. This collection is a love letter to individuality—to the cool girls who want to look beautiful on their wedding day, but not at the expense of their style. It’s proof that you can have sparkle and edge, glamour and comfort, all at the same time.
What’s even better is that Jimmy Choo hasn’t forgotten their roots. They still have the classic, sparkly bridal shoes that made them famous—for the girls who want that fairy-tale moment—but now they have something for the cool girls too. Whether you’re into minimalist style, edgy vibes, or something in between, there’s a piece for you. And with Gabbriette as the face, it feels like Jimmy Choo is finally speaking to the girls who’ve always loved the brand, but never felt like their bridal collection was “for them.”
If you’re a cool girl who’s dreading the bridal shopping experience—who doesn’t want to wear frills, who hates the idea of a “bridal uniform”—do yourself a favor and check out Jimmy Choo’s new bridal collection with Gabbriette. It’s proof that you can be a bride and still keep your cool, that you don’t have to sacrifice your style for your wedding day. Jimmy Choo and Gabbriette didn’t just reimagine bridal style; they made it feel accessible, effortless, and totally unapologetic. Because being a bride doesn’t mean you have to be a princess. Sometimes, being a bride means being yourself—and that’s the coolest thing of all.